Transforming spaces into a creative hub for a limited time. Flash-actions, guerrilla creativity.
Carry spaces by storm… and transform it. By the time it takes the action, creativity is the protagonist. Sometimes that means more ingenuity than facilities -this compels us to wake up our ideas-, passion and curiosity, and also generosity. What isn’t shared doesn’t exist.
There’s an established plan, but we leave gaps for improvisation. The first project of this initiative was to stay a month at the Hotel Omm (Barcelona), and it was called BB at Omm. For thirty days and thirty nights, every hotel room lived a second life.